Miranda McLean one of Fintech Marketing Hub’s ‘Top 30 Most Influential Fintech Marketers’
London, 4th April 2022 – Miranda McLean, who has been with Banking Circle since before launch, has been named by Fintech Marketing Hub as one of 2023’s Top 30 Most Influential Fintech Marketers. The programme aims to recognise the faces behind the FinTech sector’s success, increase awareness about the role of FinTech marketing and encourage more young and talented marketers to enter the sector.
The final 30 were selected by a panel of judges based on the degree of the individuals’ influence and achievements over the past year. This takes into account their total reach across different channels, engagement levels, insights relevance, community involvement, media appearance as well as any particularly notable achievements such as brand campaigns, projects and awards.
Over more than two decades Miranda has built a considerable reputation for developing and executing successful strategic and operational marketing strategies for financial services businesses. Joining Banking Circle pre-launch, she created the brand identity and marketing strategy that took the start-up to an award-winning multi-million-dollar business in under three years. In her current role, she oversees the marketing, communications and sustainability strategy for the global Banking Circle Group, with overall responsibility for Communications and Sustainability.
“My role at Banking Circle has undoubtedly given me a perspective unlike that of any of my other roles,” Miranda commented. “I joined the business from its inception and have been involved in every stage of its evolution and growth, from a licensed payments institution to a bank. It’s a huge privilege as a marketer to be involved from the start – rather than work in an established brand – and to build the marketing strategy and function from scratch and launch the brand and business.
“I am incredibly proud to have been named in this list of influential FinTech marketers as I have such a passion for this exciting industry. The network connections in this sector are great, we’re small and dynamic and that’s great for sharing ideas. I am a judge on several fintech and B2B marketing awards this year and am excited to see what marketers are doing to set their brands apart and win new business.”