‘Pearls of Wisdom’ and ‘Knowledge Circle’ series shortlisted for 2022 Marketing Innovation Awards from Financial Services Forum
London, May 2022 – Two new online series launched by Banking Circle, the tech-led Payments Bank, are nominated in the Best Use of a Marketing Channel or Format category in the 2022 Awards for Marketing Innovation, from The Financial Services Forum. Winners will be announced at an awards ceremony in London on 23rd June 2022.
The nominated initiatives, Pearls of Wisdom and Knowledge Circle, form part of the Bank’s vision to make Banking Circle expertise accessible to as many people as possible. Sharing the insights across multiple channels and in various formats has ensured a wide range of people can access the information and expertise shared.
“Banking Circle has always been focused on sharing not only our own expertise but also that of our industry colleagues to benefit the wider community,” commented Miranda McLean, Global Head of Marketing for Banking Circle/Head of Executive Communications and ESG for Banking Circle Group. “Giving people access to market intelligence and insights is an important part of that mission, hence our ongoing commitment to making our market research findings widely accessible’. The increasing use of virtual meetings and webinars due to COVID-19 created an opportunity for us to share our experience and research findings more easily and in a more accessible format. This has been an exciting project for all of us in the marketing team, and it is an honour to have our efforts and impact recognised with this award nomination.”
Feedback from Banking Circle clients indicated they were increasingly looking for Banking Circle to provide relevant, timely, sector-related content in formats that would meet their specific needs. While many clients were happy with the white papers and webinar formats Banking Circle already utilised extensively, for the detailed insights they required, others sought more concise, snappier insights, delivered in a format that was easily accessible and digested. In response, the Banking Circle marketing team created ‘Pearls of Wisdom’ 60-second insights from experts, and ‘Knowledge Circle’ 1-hour webinar discussions and debates.
Attended and viewed by senior executives in Payments businesses, Banks and FinTechs, the two new series’ provide insights, share expertise and open discussion and debate on important topics. Attendance and engagement have been consistently high, demonstrating the value the events represent to the financial ecosystem.